Portfolio / Coombes Johnston BMW Mini Showroom

This 5,000sqm Coombes Johnston BMW & MINI facility in Hamilton is a a modern, purpose-built showroom and workshop designed to enhance the customer experience. The premises feature a showroom, aftersales service center, and workshop facility, along with a dedicated customer lounge and the Isetta Coffee Bar—named after BMW’s iconic 1950s “bubble car.” A dedicated delivery room ensures a premium handover experience for new owners.

 A standout feature of the showroom is a fiberglass three-door orange MINI hatch, dramatically affixed to the exterior of the black MINI garage, which adjoins the sleek BMW showroom. This eye-catching design element underscores the brand’s bold and dynamic identity.

Reflecting BMW’s Future Retail Philosophy, staff are positioned in open pods throughout the showroom rather than in traditional offices, creating a more engaging and interactive experience for customers. Visitors can also use a large interactive screen to customize their ideal vehicle—choosing from a range of colors, trims, and accessories. For deeper insights, customers can consult a BMW Genius, a specialist trained to provide product knowledge without sales pressure.

 Located just 200 meters down Te Rapa Road from the previous site that served Waikato customers for 25 years, this facility remains Waikato’s premier BMW dealership, effectively servicing the central North Island. The entire project was completed in just 10 months and stands as a benchmark for modern automotive retail.